Creating socially responsible apparel in Canada, focused on sustainably closing the loop in fashion by changing the approach on how clothing is made and disposed of after you've outworn it.
A Greener Approach to Fashion
Sustainable | Canadian | Responsible
It's no secret that the fashion industry is the second largest polluter in the world and our goal is to help mitigate the harmful effects of fast-fashion by using only sustainable fabrics in our clothing. Whether it is organic or recycled cotton, you can have peace of mind about how your clothes are made and where they go after you've outworn them. It's our mission to be a market leader in sustainability for casual wear.
Our products are entirely made from cotton including the thread. Why? Because we want our products to be truly sustainable – even after its intended life cycle.
Made in Canada
Everything we carry is made from our Toronto, Canada facility with care and pride. Manufacturing locally is a conscious decision that we continue to uphold.
A tree is planted on your behalf for every item purchased from our store. We believe in protecting the environment and helping communities along the way.
Recycled cotton is reprocessed from pre-consumer (scraps from cutting, yarn from weaving) and post-consumption sources (discarded apparel and home textiles) that would otherwise be thrown away and end up in a landfill.
Fabrics are first sorted by colour, composition, and quality. After sorting, the textiles are shredded into raw fibre and then spun back into yarn to find new life in our products.
Always 100% Cotton
With our unique blend of organic and recycled cotton, our 100% cotton garments can potentially be composted at the end of its life or recycled repeatedly, significantly reducing water and energy consumption in the virgin cotton industry.
Organic cotton is free of pesticides, synthetic fertilizers, and genetically modified seeds – making it safe for the farmer, wearer, and the environment.
By choosing GOTS certified cotton, you are also promoting human rights, steady jobs with fair wages, and a safe work environment for employees. Choosing the right fabrics is important in supporting a better world.
NEWS & ARTICLES
How Microfibres are Polluting our Oceans
We have been told many times about the pollution crisis in our oceans, lakes, and waterways. One major source of the problem that might surprise you would be our clothing. Surprised?
Rethinking Fast Fashion
Consumers are spending less on clothes but are accumulating more in their closet. Are consumers concerned enough about the environmental impact of the fast fashion industry to change their shopping habits?
Most of us know that cotton is a natural biodegradable fibre. But has the thought of composting your old cotton t-shirt ever cross your mind? Probably not. Can you really compost it though? Definitely.
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