Creating socially responsible basics in Canada, focused on sustainably closing the loop in apparel manufacturing by changing the approach on how clothing is made and disposed of after you've outworn it.
A Greener Approach
Always 100% Cotton
Our products are entirely made from 100% cotton, including our labels. Why? Because we want our products to be truly sustainable – even after its intended life cycle.
Made in Canada
Everything we carry is made from our Toronto facility with care and pride. Manufacturing locally is a conscious decision that we continue to uphold.
One tree is planted on your behalf for every item purchased from our store. We believe in protecting the environment and helping communities along the way.
50% Organic + 50% Recycled
With our unique blend of organic and recycled cotton, our 100% cotton garments can be donated at the end of its life to be broken down into raw fibre again, giving it an opportunity to be recycled into new products; significantly reducing water and energy consumption in the virgin cotton industry.
1 Item Purchased = 1 Tree Planted
How Microfibres are Polluting our Oceans
We have been told many times about the pollution crisis in our oceans, lakes, and waterways. One major source of the problem that might surprise you would be our clothing. Surprised?
Rethinking Fast Fashion
Consumers are spending less on clothes but are accumulating more in their closet. Are consumers concerned enough about the environmental impact of the fast fashion industry to change their shopping habits?
Most of us know that cotton is a natural biodegradable fibre. But has the thought of composting your old cotton t-shirt ever cross your mind? Probably not. Can you really compost it though?
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